Action-first membership · Solo e-commerce
Stop learning.
Start shipping.
One lesson. One mandatory action. Nothing unlocks until you do it.
A paid membership for solo founders building a real e-commerce store.
01 — The product
You don’t get a course.
You get a workspace.
One screen. Your numbers. The math done.
RealShip
Workspace
Brand Genesis Intro
“Write in your notes file: the niche you want to enter and one sentence explaining why you chose it.”
Six things you typed, then three the page works out from them. The worked-out rows have no Edit, because there is nothing there to edit — change a cost above and all three move.
- product
- Weighted blanket 7kg
- selling price
- $59.00
- product cost
- $15.90
- shipping
- $5.40
- payment fees
- $2.58
- margin
- 59.5% the price less the three costs
- break-even ROAS
- 1.68 the price divided by the margin
- break-even CPA
- $35.12 what one order is allowed to cost
No days in this phase. They appear in Ads, the first day you spend anything — and they stay in that drawer from then on.
Shopify Overview
“Create your Shopify account using the link in the lesson. Record your store URL and store name in your notes file.”
Everything this phase produced. These survive a product reset — you do not rebuild the shop because you changed what you sell in it.
- store name
- Lunavia
- storefront
- lunavia.store
- store handle
- lunavia
- niche
- Sleep & recovery
- pixel ID
- 1042…8876
No days in this phase. They appear in Ads, the first day you spend anything — and they stay in that drawer from then on.
Meta Ads Strategy
“Write your Facebook ad testing plan in your notes file: product to test, daily budget, number of ad creatives, target country, and where you are sourcing your ad videos from.”
Two settings you typed and one date, every ad you have run, and your days — which start here and stay in this drawer from now on.
- ad account
- act_418…2290
- daily budget
- $40.00
- first ad spend
- 19 September 2026
Your days live here. All 11 of them, and they stay in this drawer whichever phase you are in.
Ad Analysis
“After running your ads for at least 2–3 days and spending at least $100, calculate your break-even cost per purchase and break-even ROAS. Write both numbers in your notes file.”
This phase asks you for nothing and stores nothing. Every row is counted from your days, and it fills itself the first morning your revenue is not zero.
- first order
- Monday 22 September
- orders so far
- 14
- spent so far
- $547.30
Your days are not in this phase. They live in Ads — all 11 of them — and they stay in that drawer whichever phase you are in.
Scenario Analysis
“Based on your current ad results, identify which scenario you are in (profitable, break-even, or losing money) and write your next 3 specific actions in your notes file.”
This phase writes nothing either. It counts the run of days you are on, because that run is the only honest signal that it is safe to spend more.
- days above break-even
- 6 of your last 11
- best day so far
- 4.04 ROAS · 27 Sep
- current run
- 6 days in a row
$1,031.00 − $417.55 − $547.30 = $66.15 — every figure is added up from days you typed in yourself, and you can check the subtraction.
Your days are not in this phase. They live in Ads — all 11 of them — and they stay in that drawer whichever phase you are in.
Coded UI preview — pick a phase to see the screen at that point. Illustrative demo account.
02 — The loop
Three steps every day.
Same order. Miss the action and the next lesson stays locked.
Read the lesson
Text-first. Short enough to finish in one sitting.
Do the action
One concrete thing in your store or notes. Checked in.
Next lesson unlocks
No skipping. The run moves when you do.
One lesson. One action. Or the day does not count.
Join RealShip03 — The path
43 lessons in the run.
A shelf beside it.
Intro → Branding → Store Setup → Paid Traffic. Knowledge Hub is reference, not the run.
- 01 Introduction How the loop works. What you are expected to ship. 4 lessons
- 02 Branding Product tests, positioning, the name you launch under. 11 lessons
- 03 Store Setup Theme, suppliers, checkout — settings that cost orders. 16 lessons
- 04 Paid Traffic Pixel, creative, break-even ROAS. Read your own numbers. 12 lessons
- — Knowledge Hub Reference on the shelf. Open when you need it. Not the unlock path. 13 pages
43 in the run (4 + 11 + 16 + 12). 13 on the shelf. The Hub does not unlock the path.
04 — Two paths
Their way vs RealShip.
You cannot move forward without leaving something that exists.
Their way
- ×Another course you will not finish
- ×Random advice, no order
- ×Progress = hours watched
- ×A dashboard you avoid
Result: weeks pass, nothing ships.
RealShip
- One lesson a day, finished
- Mandatory action before unlock
- Progress = things that exist
- Your numbers, added up
Result: a store, a run of days, figures you can check.
05 — Member wins
They did the work.
Named members. Real stores. No income promise attached.
"Started my streak the week I joined. Finished Branding’s product tests, then Store Setup. First order on day 11 — because I couldn’t unlock the next lesson until I did the action."
"Three years of YouTube tutorials and I had nothing to show. Three months of RealShip and I have a real store."
"Followed Paid Traffic step by step — ad testing plan in my notes file first. Black Friday week was the first time my dashboard looked like this."
"Balanced uni and the campus. Finished Store Setup during exams and still got my first payout — streak intact the whole time."
"Paid Traffic finally clicked when I stopped tweaking audiences and fixed the creative and CPA in Ads Manager — exactly what the metrics lessons push you to do."
"I used to refresh Shopify with nothing to show. Now a green day means I actually completed this week’s lessons and actions."
Screenshots are representative of outcomes the curriculum targets. We do not promise you a number. Results depend on the hours you put in.
06 — Plainly
What this is not.
Not a get-rich promise
No income guarantee. No countdown. The price is the price.
Not a video course
Text-first on purpose. Reading gets you to the action sooner.
Not a chat server
No feed to scroll. Today’s lesson and today’s action.
Not hard to leave
Cancel in two clicks. No call. No retention script.
07 — The deal
One price.
Everything in it.
No tiers. No upsell. The whole run and the workspace, for as long as you show up.
- Billing
- Monthly
- Minimum term
- None
- Cancellation
- Two clicks, in-app
- Free trial
- Does not exist
- Income guarantee
- None, and never
- 43 lessons in the run + Knowledge Hub shelf
- Workspace: phases, daily log, your arithmetic
- Mandatory actions and sequential unlock
- Streak tracking and member wins
- Cancel anytime in two clicks
No lock-in. No retention call.
08 — Still thinking
Common questions
How fast will I see results? +
That depends entirely on your execution, and nobody honest will give you a number. What the system removes is the question of what to do next, so the hours you have go into the work rather than into deciding.
I’m a beginner with no store yet +
That is the assumed starting point. Module 1 assumes no product, no store and no audience, and every lesson after it tells you the one thing to do next. The first three modules need no ad budget at all.
Why no video? +
Because watching feels like progress and is not. A lesson you can read in a few minutes gets you to the action sooner, and the action is the part that changes anything.
What if I miss a day? +
Your streak breaks and the workspace tells you plainly how many days are still open to fill in. Nothing is deleted and nothing locks you out — the run simply starts again.
Can I really cancel anytime? +
Yes. Two clicks inside your own account, no retention flow and nobody to talk to. You keep access until the end of the period you have already paid for.
Tomorrow you will either have done the first action, or not.
That is the entire difference this membership sells.
Join RealShip — $49/mo340+ monthly members · cancel in two clicks